#29 Expectations vs Reality


The reasons for missing goals fall in two categories: Poor performance or unrealistic expectations.
IoT projects typically push the state of the art in some ways. Perhaps the technology might be proven, but the value might not be. This why it’s particularly easy to have unrealistic expectations.

You should expect that your first version might not deliver the value you envision. You should expect that there will be learnings in the field, even if they seem obvious in hindsight. You should expect that there are risks that might materialise.

If you are able to set realistic expectations from the start and learn early on in your project, your chances of success increase significantly!

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